Marketing in 2026 isn’t about chasing trends or producing more content, it’s about building systems that earn attention, trust, and longevity. This article breaks down the shifts we’re already seeing, from attention becoming the only KPI that really matters, to trust and craft pushing back against AI sameness, and AEO starting to overtake traditional SEO. We look at why modular websites and flexible platforms are replacing big redesign cycles, how brand identity needs to adapt by platform, and why creative direction is becoming more valuable than execution. At the core is adaptability: lean teams supported by strong partners, owned digital platforms that enable speed, and brands built to respond to culture in real time, not months later.
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So you're looking to dip your toes into the world of promotional videos, debut your product on the big screen and wow your audience? Well, you’re in luck, because we have a couple of tips that are going to help knock your promo video out of the park, and get you nominated by the Academy for an Oscar in Promotional Films and probably also for Best Picture.
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Let's look at what you should be including in your website development RFP. The truth of the matter is that web design agencies frequently receive all kinds of proposals, and they are more likely to respond to ones with clear and concise specifications.
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Given that we are living in such a digital world, having a strong internet presence is one of the best things you can do to continue to grow and maintain your business. The first place prospective clients typically turn to is Google - and that’s why having a functional, responsive, eye-catching, easily accessible and mobile friendly website is so important! Keep on reading to find out what can indicate the need for a website redesign.
Let's look at what you should be including in your website development RFP. The truth of the matter is that web design agencies frequently receive all kinds of proposals, and they are more likely to respond to ones with clear and concise specifications.
Given that we are living in such a digital world, having a strong internet presence is one of the best things you can do to continue to grow and maintain your business. The first place prospective clients typically turn to is Google - and that’s why having a functional, responsive, eye-catching, easily accessible and mobile friendly website is so important! Keep on reading to find out what can indicate the need for a website redesign.
Given that we are living in such a digital world, having a strong internet presence is one of the best things you can do to continue to grow and maintain your business. The first place prospective clients typically turn to is Google - and that’s why having a functional, responsive, eye-catching, easily accessible and mobile friendly website is so important! Keep on reading to find out what can indicate the need for a website redesign.
Alister won a Gold Telly Award for Branded Content and Sound Design for The Essence of Canada, our campaign for Clearly Canadian. Competing alongside global brands like Pepsi, the win is a proud moment that reinforces the power of thoughtful storytelling and intentional craft. It’s a reminder that well-executed creative can stand out on a global stage, no matter the size of the team.
So you're looking to dip your toes into the world of promotional videos, debut your product on the big screen and wow your audience? Well, you’re in luck, because we have a couple of tips that are going to help knock your promo video out of the park, and get you nominated by the Academy for an Oscar in Promotional Films and probably also for Best Picture.