Kenya from Alister

So you're looking to dip your toes into the world of promotional videos, debut your product on the big screen and wow your audience?

Well, you’re in luck, because we have a couple of tips that are going to help knock your promo video out of the park, and get you nominated by the Academy for an Oscar in Promotional Films and probably also for Best Picture. 

Why focus on a promotional video script?

A script is the backbone of any kind of video, and especially so with a promotional video. While creating a promotional video can be scary, we’re hoping these couple of tips will ensure your promo video is a box office success. We also recommend searching the web for similar script ideas so that you aren’t starting from scratch!

What message are you sending?

Before starting any project, it's best to create an outline that lays out what you hope to achieve and what you hope the end project will look like. Promotional videos may be used to increase brand awareness, drive sales, or even educate customers. Think about what your goals are for your own promo video.

Structure is key!

If scripts are the backbone of videos, then the structure of the script is like all the calcium inside those bones. For promotional videos, there should always be an introduction, followed by a problem, pain point or question, and ending with a conclusion/resolution. Typically people will choose whether or not they continue watching a video within the first 5 seconds or even less, so make sure you have a great hook to keep people in the zone.

How long will this video be?

Most promotional videos end up being between 30 and 60 seconds long. You’re not looking to make a 30 minute infomercial, but instead should be trying to make your video succinct and to the point.

Make it FUN!

You want your promotional video to be engaging and fun. It should be done in a conversational tone; for example, storytelling always gets attention, so we recommend trying out something along those lines. Tell the viewers a story about the history of your company, or maybe the idea behind the product you’re trying to advertise. 

What audience are you trying to reach?

Are you looking to appeal to kids? Or maybe to a senior audience? Make sure you’re choosing not only the right audience not only for your video but also for your product. The type of target audience can impact the length and format of your video and what channels you publish it through. 

Call to Action

This is the final part of your video script, and is important for whatever message you are trying to get across to your audience. The ending should tell the viewer what you want them to do next. Should they be sharing the video? Buying something? Subscribing? Having a good outro can make or break your promotional video.

Additional tips & tricks

  • Write down Every. Single. Word.
  • Some people are good on the fly. And some are not. Don’t make the mistake of finding out your star actor isn’t quick on their feet in the middle of the shoot. This is a waste of time and money for everyone.
  • Find a template online.
  • Writing a script from scratch can be hard. Luckily there are hundreds of websites that provide sample scripts for promotional videos. 
  • Pat yourself on the back!
  • This isn’t an easy task, so kudos to you for taking it on.

Looking for some more guidance as you create your promotional script? Look no further - the team here at Alister are happy to help. We can walk you though the steps needed for the script writing process, or completely take care of that for you. Looking for full video production? Our video team is here to help create your promotional video. Reach out to us today and let's get started!